Categories: General Workers, No Qualification Jobs

Crayon SA – Sales & Marketing Manager Wanted

Introduction

Note: This is a role for one of our clients, not for Crayon.

Where you’ll work

A company of game changers who are freshening up the face of student accommodation with state-of-the-art residences where students can thrive – socially and academically. The company owns, develops and manages student accommodation, setting new standards for student living in South Africa.

Duties & Responsibilities

How you’ll role

As the Sales and Marketing Manager, you will be responsible for leading strategic sales and marketing initiatives, integrating activity plans, business analytics and reporting all sales business processes. You will support and drive national business objectives to achieve sales goals. The Sales and Marketing Manager is also responsible for maximising occupancy levels across a national portfolio of student residences and generating ancillary sales revenues from internal marketing platform rentals. The ideal candidate is a passionate, self-motivated, driven individual with strong management skills and excellent relationships within all markets of the student accommodation, conferencing and tourism industry.

What you’ll do

Sales

Developing new sales strategies to grow sales volumes and brand awareness in the relevant market segments
Contribute to rate negotiations and deliver boardroom-level presentations
Support and drive the delivery of the sales targets through strategic planning, execution monitoring and recommendation of corrective measures
Leading the development, implementation and execution monitoring of strategic sales initiatives for B2C and B2B markets
Manage the sales administration function, operational performance reporting, streamlining processes and systems wherever possible, and advising senior management on maximising business relationships and creating an environment where customer service can flourish
Develop, implement and manage the execution of an integrated annual sales activity plan
Direct day-to-day sales activities, plan and assign work, and establish performance and development goals for team members
Manage and coordinate all sales analytics and business reporting requirements
Development and implementation of all promotional material and sales tools
Development, implementation and continuous improvement of business and sales processes
Responsible for managing the sales team, the planning, recruitment, performance management, direction, organisation and control of the team to accomplish specific objectives
Plan and implement a specific appraisal system that describes the responsibilities and performance standards for each member of the sales team
Maintain existing and solicit new accounts to exceed revenue goals through innovative forms of customer interaction
Develop and maintain knowledge of market trends and competitors
Develop and implement strategies for distressed periods
Develop and implement sales strategies to enhance customer retention
Attend trade shows, events and industry meetings as and when required

Marketing

Lead and initiate projects, working with key marketing contacts
Align initiatives with the company’s strategies, plans and objectives
Implement new marketing and advertising campaigns by preparing strategies, plans and objectives
Manage and drive communication synergies across all consumer platforms, websites, social media, PR, etc
Coordinate category market research projects to leverage consumer insights
Build and drive the loyalty program to establish brand connections
Trade marketing and retail client management
Benchmark and understand market practices
Plan and organise promotional presentations
Prepares marketing reports by collecting, analysing and summarising sales data.
Manage marketing collateral: update materials, inventory stock, place orders, and verify receipts
Support office staff by providing sales data, market trends, forecasts, account analysis, new product information and relaying services requests
Budgeting: Create and manage a budget for the marketing process
Report on budget performance every month
Establish plans for three to five years in advance and incorporate them into the strategic business plan
Research measurement: coordinate research activities that effectively utilise research information to develop and execute business and marketing plans
Work hand in hand with teams to maximise sales potential from events
Manage the relationship with the outsourced digital agency, arrange and coordinate video and photoshoots
Manage the outsourced website development team
Manage the outsourced search engine optimisation team

Desired Experience & Qualification

What you’ll need

Bachelor’s degree in marketing or related field
At least five years of sales experience within the hospitality or similar market (FMCG trade marketing experience is a bonus)
Strong ability to develop strategic solutions
Excellent persuasion and conflict resolution skills
Be a strong team player

Skills and personal attributes

Strong leadership, performance management and coaching skills
Knowledge of hospitality, accommodation and associated competitive markets
Sound understanding of concepts and principles in sales/marketing, and working knowledge of the same in finance
In-depth understanding of how sales integrates with marketing, finance and the business
Advanced analytical (including interpretation), problem-solving, and project management skills
Strong strategic thinking and ability to offer a unique perspective to problem-solving
Sales management/CRM system experience
Ability to market bed nights to holiday and conferencing agencies
Good teamwork skills
Ability to communicate
Adaptability
Creativity
Commercial awareness
IT skills
Strong MS Office skills